One of the easiest ways to connect with potential customers is through social media, and coming up with new content does not have to be time-consuming. Creating great, shareable content about your business can help you increase visibility and reach more people (for free). Check out our simple list of ideas to keep things fresh and captivating for your followers and prospective clients.
Quotes
Share inspirational quotes relevant to your brand's personality.
Events
If you are hosting any events at your facility, be sure to post about it
Videos
Post a video about the programs you offer
Behind the Scenes
Give your followers a chance to see where the magic happens
Challenge
Post a 3,5, or 7-day challenge to followers to share something with you each of those days
Interviews
Have an Interview with someone in your organization and post about it
Offers
Post a social media Exclusive Offer for followers to use
Product
Share a photo of exclusive items in the pro shop
Giveaways
Host a giveaway contest and have followers share it with friends for additional chances
Fun Facts
Share interesting or fun facts about your staff, organization, or sport!
News
Find relevant news articles and share
Testimonials
Provide proof of results or satisfaction from past clients and customers
Call to Action
Ask your followers to do something! Share this post, click this link, sign up today!
Q&A
Allow your followers to send you a question about your business
Posting on social media is a great way to keep your community informed of the happenings at your business, but it can also help you grow your business. Check out our tips for using social media to generate revenue.
Remember, when you post consistently, the ‘all mighty social media algorithms’ will favor your posts, and more people will see them. You'll see increased engagement. When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content. We’ve even created a helpful social media calendar to follow along and keep your posting consistent.
About Kristin Weingarden
Kristin was a competitive gymnast for 15 years and an NCGA Qualifier from 2002-2005 while at Hamline University in Minnesota. She has coached at Mahtomedi High School since 2005—winning Assistant Coach of the Year honors in 2012, 2014, and 2019—and also coached at Hamline University from 2012-2014. Kristin is a current USAG judge. Kristin now lends her experience as an Account Manager for SportEngine Motion.
Connect with Kristin Weingarden