Quick Guide to Crafting a Youth Sports Sponsorship Packet

This quick guide aims to help you secure valuable sponsorships for your youth sports team or organization, ensuring sustainable funding and support. Follow these steps to create a compelling sponsorship packet that attracts sponsors and fosters lasting partnerships.

Step 1: Introduction

Start with a compelling introduction that succinctly outlines your youth sports organization. Highlight your mission, values, and the positive impact you have on the community. Keep it short but engaging to capture the sponsor's attention from the beginning. The letter should be written in a professional tone of voice and show passion for your club or organization. 

Pro Tip 

Include outstanding metrics such as:

• Attendees at an event
• Traffic to Team's Website (Impressions)
• Amount of Social Followers and Channels

Step 2: Sponsorship Tiers

Present clear and attractive sponsorship tiers. Create Gold, Silver, and Bronze levels with distinct benefits for sponsors at each level. Keep it simple and make sure the value proposition is evident. Provide customization options to cater to different sponsor preferences. Do you know the cost to run your team? Calculate this as you price out each level of sponsorship.

Pro Tip 

Packages could differentiate from a large lift for your team to a smaller lift (pending sport and availability).

• The gold-level package could include:
  • Presenting sponsorship across all promotional materials (i.e. presented by [Name/logo])
  • Newsletter inclusion "Thank you to our sponsors" section or ad feature
  • Certificate to showcase sponsorship in sponsor's place of business
  • Logo added to end-of-year awards
• The silver-level package could include:
  • Logo included on team jersey's and court/field/scoreboard
  • Newsletter inclusion "Thank you to our sponsors" section or ad feature
  • Certificate to showcase sponsorship in sponsor's place of business
  • Logo added to end-of-year awards
• The bronze-level package could include:
  • Logo included on court/field/scoreboard
  • Newsletter inclusion "Thank you to our sponsors" section or ad feature
  • Certificate to showcase sponsorship in sponsor's place of business

Step 3: Demographics and Reach

Share your audience's key demographics and your organization's reach (ages, income, location). Highlight social media statistics, website traffic, and anticipated event attendance. Help potential sponsors understand the exposure they will gain by partnering with your youth sports program.

Pro Tip 

Get feedback from your parents, volunteers, or board members to ideate how to best present to local businesses and set up an evening to meet you and the team, and present sponsorship options. These teammates will help you identify who best to bring in to support your athletes.

Step 4: Contact and Next Steps

End with a straightforward call to action. Provide contact information for inquiries and express your availability for meetings or presentations. Make it easy for sponsors to take the next steps. Conclude with a thank-you message for considering sponsorship and express excitement about potential collaboration.

Design Pro Tips

• Keep each section concise and visually appealing.
• Use impactful visuals to showcase your team and events.
• Maintain a consistent theme and branding throughout the sponsorship packet.

Crafting a youth sports sponsorship packet doesn't have to be complicated. Follow these steps, customize the content for your organization, and present a compelling case that resonates with potential sponsors. Good luck!